Hanieh

Senior Product Designer with over 6 years of experience driving user-centric design and data-driven strategies at Digikala. Known for leading the design of key social features such as "Reels" and "Watch Now & Buy Now," boosting engagement, traffic, and sales significantly. Skilled in leveraging behavioral data and A/B testing to enhance user interactions, with proven results like a 30% increase in Live feature traffic and a 32% rise in CTR. Adept at crafting intuitive, user-friendly experiences across web and mobile platforms, delivering scalable, high-performing features that align with business goals.