Cora Tabor

As a key designer for Cummins Inc., a major industrial client, I drive the user experience strategy across multiple product lines, transforming complex requirements into intuitive and scalable solutions.

• Led the end-to-end UX/UI design for a new MVP application, taking it from initial concept and discovery workshops to a fully-functional, high-fidelity prototype. This foundational work established a user-centric and scalable platform for future feature development.

• Engineered and launched a comprehensive design system in Figma, later collaborating with developers to integrate it into Storybook. This created a single source of truth that increased design consistency and accelerated development cycles for both The Mx Group and Cummins Inc.

• Drove product strategy by presenting design concepts and research findings to key stakeholders, ensuring design solutions aligned with business goals and directly addressed user needs.

• Improved application usability by redesigning a critical information dashboard, resulting in simplified navigation and more intuitive data access for users.

• Validated and refined product experiences by conducting in-depth user research, including usability testing with high-fidelity prototypes and user surveys, translating qualitative and quantitative insights into actionable design improvements.

Pivoted the company's digital presence by applying a user-centered design approach to marketing and product initiatives, directly contributing to lead generation and brand modernization.

• Spearheaded the complete redesign and launch of the corporate marketing website, implementing custom post types and a modern UI that enhanced user engagement and content accessibility.

• Enhanced product functionality by wireframing, designing, and testing new features in close collaboration with product, development, and marketing teams.

• Developed secure and seamless payment and registration portals for high-revenue marketing events, utilizing a third-party integration to create a frictionless user journey.

• Boosted organic search rankings by applying SEO best practices and optimizing web content, increasing brand visibility and inbound leads.

Managed the end-to-end website production lifecycle for a diverse client portfolio, translating client needs into effective digital experiences.

• Led a design and development team to ensure on-time delivery of client websites, while serving as the primary point of contact for technical support and client relations.

• Designed and built custom WordPress and Joomla websites, utilizing HTML and CSS to create responsive and visually appealing pages and modules tailored to client specifications.

• Increased client brand visibility by creating a wide range of visual content, including logos, digital graphics, and promotional materials.

Developed and executed digital marketing strategies that supported agent recruitment and client acquisition in a competitive real estate market.

• Built and managed a portfolio of websites for corporate and real estate agent use, significantly improving online lead generation and recruitment efforts.

• Empowered agents by providing hands-on training on website management and digital design best practices.

• Managed targeted social media ad campaigns and content strategies, achieving cross-platform promotion that increased brand engagement and reach.