Ruben Russel

Wega builds usable betting primitives for the Web3 and NFT space. Providing solutions that use decentralized technologies with values built into the fabric of the platform.

As UI/UX design lead. I have set up the brand book, and design system, conducted user interviews, designed wireframes for web and mobile, and created prototypes for the Wega MVP and landing page.

The breadchain cooperative is a network of cooperative projects building solidarity primitives. Breadchain network uses a decentralized application meant to help solidarity primitives receive funding.

My task was simple, refresh their old designs, and expand the features of their application to reach their vision. The landing page and application have been live since December 2023.

See web app: app.breadchain.xyz

My role included:

User Research, Interface Design, Illustrations, Refresh brand, UX writing, Mobile Design.

Inverter Protocol offers a modular infrastructure for programmable smart contract workflows. Its Open Library of Smart Contract Modules enables plug-and-play functionality, allowing applications to easily implement tailored solutions.

I was hired as the UX/UI designer. Held initial user interviews, mapped user personas, and user flows, and together with co-designer we created wireframes that were consistently tested for optimum user experience through usability tests.

Kolektivo is developing a community currency toolkit and mobile app focused on earning and spending community currencies.

My time spent at Kolektivo was focused on conducting user interviews and designing mock-ups to be used and tested in person on the island of Curacao.

PrimeDAO builds tools that turn DeFI into a cooperative ecosystem. https://www.prime.xyz/

Spearheaded the research and design of PrimeDAOs, DAO to DAO deals product PrimeDeals. Conducted user research, mapped user flows, designed wireframes, and held usability tests.