Woojeong JANG

I am developing an exercise daily checking app called 'Wi PT' for both basic users and trainer users. In this project, I am responsible for designing, managing, and conducting the entire design process, which includes creating user flows, information architecture, wireframes, and high-fidelity prototypes. Additionally, I am establishing the design system, prototyping, and handling UX writing to ensure a seamless and engaging user experience.

I collaborated with diverse teams and external agencies on project management and brand development, managing brand guidelines to ensure consistency. I developed graphic themes for in-store displays and digital promotions, as well as designed packaging for the retail market. Additionally, I enhanced the customer experience through brand promotions and pop-up store launches, while also conducting color correction for printed materials. I was responsible for creating printed materials and booth designs for exhibitions, and I also planned and directed food photography for various projects.