Aditya Kanojiya

• Standardized the design system and style guide, enhancing design consistency by 40% and reducing development time by 20%.

• Led the end-to-end redesign of an entire SaaS construction management platform, revamping core modules like Project Management, System Settings, Tables, and Widgets to improve usability, visual hierarchy, and responsiveness.

• Conducted UX research and collaborated with cross-functional teams to implement AI-powered features and streamline user workflows using Figma, Shadcn components and Notion

• Designed a landing page, an AI-based Instagram shopping platform with a clear 3-step flow.

• Blended modern aesthetics with Indian Gen Z cultural cues to boost early sign-ups and engagement.

• Designed the complete visual identity for Paridhan Fashion Mall, covering logo, packaging, billboards, and in-store branding.

• Created a cohesive brand experience tailored to ethnic and traditional fashion segments like Sarees, Lehengas, and Rajputi Poshak.

• Led design for Raising Right app’s parent dashboard, improving user engagement by 30% and enabling seamless access to kids’ school activities, schedules, and assignments.

• Crafted the UI for the ”RaisingRight” mobile app project, developing 18+ screens.

• Conducted research on the target audience and held meetings with the client to discuss and gather feedback.