Hrvoje Abraham Milicevic

I’m a UX designer with 13+ years in design, working across industries like fintech, automotive, education, and e-commerce. My expertise lies in UX strategy, user research, and workshop facilitation, with a strong background in UI design and prototyping.

I spent the last two years at Porsche Digital, leading UX efforts on various products. My role there involved high-level UX design, product validation, and cross-functional collaboration.

Before Porsche, I worked in agencies and with startups, designing mobile apps, SaaS dashboards, e-commerce solutions, etc. My focus is on solving real user problems, improving journeys, and helping businesses make informed UX decisions.

Now, as an independent UX consultant, I specialize in Design Sprints, innovation implementation, and UX workshops.

I particularly enjoy working on mobile apps, where I can help teams design intuitive, high-converting experiences. My tool stack includes Figma, Miro, Mural, Adobe CC and AI apps.