Paulina Gallardo Enriquez

At Fiserv, I led the product strategy for the IPG payment gateway, focusing on global clients like Netflix and Mercado Libre. I implemented tokenization and fraud prevention tools, achieving a 12% increase in transaction acceptance rate. I improved Time-to-Market by 60% through agile practices and regional team ceremonies, and established performance KPIs by region and sector, enhancing transaction response time by 6% and achieving a 94% failure resolution rate.

At YETI, I focused on optimizing the eCommerce channel through product discovery, pricing strategies, and checkout experience improvements. I increased conversion rates by conducting A/B testing on the homepage and checkout process, reducing bounce rates by 25%. I prioritized key product categories like coolers and drinkware, enhancing site merchandising and promotional efforts, which significantly boosted overall performance.

At PPMARKET, I led the digital business development by creating Go-To-Market strategies for exclusive merch launches. I designed and managed a new collection, establishing competitive pricing, inventory planning, and sales channels to maximize profitability. I implemented forecasting models to ensure sell-out of key collections and collaborated with brands like Disney and Hasbro, positioning PPMARKET as a leading eCommerce player.

At Fajas Colombianas MX, I led the product strategy and digital business development, driving annual sales growth of 43% in 2016 and 26% in 2017. I implemented Go-To-Market strategies, optimizing pricing, inventories, and promotions, focusing on conversion and customer loyalty campaigns. I improved user experience, increasing customer retention and conversion rates, and managed inventory planning to maximize product turnover and sell-through.

At PayPal Mexico, I managed the relationship between internal teams and the advertising agency, leading campaigns to attract users and businesses:

• I grew the business account base by 4% in key sectors like tourism, reaching 200,000 businesses in Mexico and the Caribbean.
• I generated 5 million MXN in a weekend by leading the PayPal Fest campaign with 80 national brands.
• I improved the open rate by 21% through segmented email marketing strategies, increasing conversion to active businesses.