Obinna Okpala

As a Web Product Manager at Vhue Skin, I oversee the digital strategy, user experience, and performance optimization of our e-commerce platform. I collaborate with cross-functional teams to enhance the website, implement marketing initiatives, and improve the overall customer journey. My key responsibilities include:

Managing and optimizing the Vhue Skin e-commerce website to drive sales and engagement.

Enhancing the UI/UX for a seamless shopping experience.

Overseeing Google Ads, SEO, and digital marketing campaigns to increase brand visibility.

Developing and executing conversion rate optimization (CRO) strategies.

Implementing new product features and functionalities to improve the customer experience.

Monitoring website analytics and performance metrics to drive data-backed decisions

Collaborating with designers, developers, and marketers to create a cohesive digital experience