Jeffrey Opp

Spearheaded branding and strategy for the University of Oregon's "Oregon150" campaign, driving 70% of the $500M goal in just three months through innovative storytelling and digital asset creation.

Architected and executed the design strategy for the University of Oregon's "Ducks Give" campaign, leveraging Adobe Express to boost ambassador-driven donations by 100% and contribute to a record-breaking $1.4 million raised in 24 hours.

Managed and delivered design solutions for 27 major university events reaching 260,000 alumni, leading a design team to create impactful visuals using Adobe Creative Suite.

Consistently exceeded expectations by delivering exceptional design work and superior service to cross-functional teams for high-profile university events.

Brand and Growth:

Revitalized brand identity with a modern aesthetic, increasing YoY revenue by 150% through a redesigned website and marketing materials.

Expanded global footprint to 6 continents and all 50 US states, generating over $16,000 in sales through strategic packaging and retail partnerships.

Customer Experience:

Enhanced customer satisfaction by 20% through instructional videos and infographics, reducing support inquiries and maintaining a 5-star Etsy rating.

Drove 68% repeat business and $108 average customer lifetime value (LTV) by optimizing product offerings, pricing, and packaging.

Increased subscription retention from 6 to 13 months through customer-centric redesign, flexible options, and data-driven improvements.

Reduced customer churn by 13% by identifying and addressing pain points through in-depth surveys and rapid product iterations.

Strategic Partnerships and Operations:

Forged strategic partnerships to source unique materials, differentiating products in a competitive market.

Streamlined operations by consolidating subscription management into a single platform, improving user experience and efficiency.

Wrote original short- and long-form content that maintained brand consistency across channels.

Generated ideas for new content campaigns based on customer feedback and analytics data.

Developed and executed content strategies aligned with brand voice, ensuring consistent messaging across all platforms.

Collaborated closely with photographers to clarify project goals and provide constructive feedback, resulting in 35% reduction in assignments requiring rework.

Maintained rigorous quality standards by performing thorough image assessments, ensuring flawless photo delivery, and enhancing brand image.

Created compelling visual content that increased engagement by 20%.

Created an intermediate-level college photography course based on the department’s learning objectives.

Crafted presentations, gave lectures, and performed demonstrations to classes of 20-30 students.

Instructed students in the use of Lightroom, camera techniques, and how to solve visual problems in images. Provided feedback and graded students’ work.