Luiz Fernando Ferreira

Strategic Design & AI Strategist | Lean Inception & Discovery Expert

With 15+ years of experience, I empower designers to move beyond execution and step into strategic leadership. Currently driving AI transformation at Grupo Marista’s Center of Excellence, I bridge the gap between business vision and human-centered innovation.

As a mentor at Awari and ADPList, I provide the frameworks and seniority needed to lead complex digital transformations and navigate AI-enhanced product cycles globally.

How I can help you:

• Strategic discovery: Master Lean Inception and Design Thinking for AI
• Design governance: Scale design culture and operation
• Service design: Redesign journeys for high-impact sectors
• Growth career: Reach Senior/Lead roles with confidence