Praneetha Doddi

Hey, I'm Praneetha. An award-winning Technical UI/UX Designer with a Master's in Human-Computer Interaction from Arizona State University. I specialize in transforming complex B2B platforms into intuitive, scalable, and high-performance user experiences. Leveraging my design and development expertise, I create solutions that are not only aesthetic and functional, but also feasible to implement.

My specialty is using systemic thinking and data to influence product strategy and ship high-impact solutions efficiently; I've consistently designed and shipped solutions by empathizing with users, and led and collaborated in successful product teams.

I'm experienced in managing large-scale design systems, driving significant usability improvements by collaborating directly with founders and engineers, and leading company-wide branding and strategic initiatives.