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Elena Agadzhanova
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Work experience
Accurx is a healthcare software company providing tools that streamline messaging, appointment booking, and video consultations.
- Improved Appointment Reminders, sending 123M reminders and cutting DNA rates by ~50%. Optimised Booking, increasing primary care appointments to 13M.
- Enhanced Triage, supporting adoption in 850+ GP practices and exploring AI-driven automation.
- Improved the Patient Portal’s accessibility and inclusivity through research.
- Developed solutions for a product used in 98% of GP practices and NHS trusts, refining processes, QA, and documentation.
Salary Finance is an employee benefit scheme offering savings, early wage access, affordable loans, and financial education.
- Led the Aggregator project, reducing drop-offs through user research, journey mapping, and quick design fixes while planning long-term optimisations.
- Helped develop an accessible component library, ensuring WCAG compliance and design consistency. Created high-fidelity Figma prototypes for testing and presentations.
- Championed User-Centred Design, aligning business goals with user needs through research, workshops, and collaboration with product and data teams.
Onvi is a fast-growing FinTech startup with a leading mobile Order & Pay solution for hospitality, raising £9M in seed funding.
- Solo designer for six months, redesigning mobile and web UX, conducting user research, and helping build a component library, supporting Onvi’s £8M Series A and rebrand.
- Co-designed a dashboard to improve data accessibility and decision-making.
- Helped design a voucher builder, improving usability by 64.3% and enabling merchants to create discounts independently.
- Designing user-centered experiences informed by qualitative and quantitative research, shaping briefs and guiding decisions.
- Developing and applying design systems to create modern, intuitive interfaces for leading finance, telecom, and media clients.
- Collaborating with marketing and research teams, presenting evidence-backed solutions, and aligning designs with business goals.
Education
During my course, I was studying branding and design principles. It was my most enjoyed subject at the University and theme for my dissertation. During my studies, I have shown initiative in studying UI/UX even though it wasn't the main focus of my course. My lecturers highly supported me due to my high enthusiasm. It has helped me to develop, grow my knowledge and skills at digital product design. My degree has also included editorial design, animation design, design thinking development, major research project and dissertation.