Karim Ashraf

About 1MORETHING: Venture studio specializing in AI-powered businesses. 

• Designed end-to-end solutions for AI-driven platforms, including Layla HR (HR automation), Inveasy (AI stock counting), and Daaj (e-commerce assistant).
• Enhanced HORECA operations by revamping the B2B order scheduling platform, JumlatyPro.

About Bluworks: SaaS platform offering mobile and web-based HR solutions for workforce management.

• Tablet Experience Initiative: Addressed client safety concerns by introducing a fixed tablet clock-in feature while retaining app functionality, leading to increased client acquisitions and reopened sales opportunities.
• Configurable Approval Workflows: Launched configurable workflows for request approvals, reducing delays and improving payroll processing efficiency.
• Managerial Mode Development: Created a dedicated manager interface, enabling faster request handling, actionable insights, and smoother payroll facilitation.
• System Customization: Designed a fully configurable system to meet diverse client needs, reducing customer success team workload and improving scalability.
• Expanded HR Modules: Developed and launched payroll, attendance, and bulk upload modules, enhancing overall system utility.

About Sharwa: Social e-commerce platform enabling group purchases for discounted prices.

• Revamped App Conversion: Improved app open-to-order placement conversion from 7% to 14% through gamified onboarding and process steppers using the 6D Gamification Framework.
• Increased Group Buying Engagement: Designed a homepage "Open Groups" section, boosting group joining conversion rates from 40% to 75% in two months. Simplified the flow, reducing user effort and enhancing retention.
• Launched Web App Version: Led the planning and design of the web app, expanding platform accessibility, increasing the customer base.
• Cross-functional Collaboration: Organized alignment workshops with operations and marketing teams, ensuring a unified approach between technical and business objectives.
• Enhanced onboarding experience by simplifying financial workflows, targeting non-tech-savvy users.

Led the integration and maintenance of digital platforms. Managed the formulation of product release plans and set delivery expectations for new functionalities.

● Revamping the landing page, leading to a higher sign up rate, from 10% to 20%. 

Conducted data-driven research to facilitate the platform's visual design overhaul, contributing to a more engaging user experience.

● Conceptualized a user-centric design for an inbox within the internal operations app, enhancing scan-ability, navigation and quick access, leading to a faster internal communication. 

Led a focus group with 10 subjects to develop wireframes for various web page functionalities. Designed high-fidelity interfaces.

● Managed the successful launch of "Prime", a talent management hub.