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Beatriz Costa de Cerqueira
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I had the opportunity to work on projects for major clients from various industries, such as Ambev Tech, Grupo NC and WestRock, collaborating with growth and data teams to boost their respective results. I also had the chance to work alongside professionals from Levva, combining knowledge to enhance the products of shared clients.
This was an important experience for me to better understand essential methodologies for project growth and to refine my work based on data.
I worked in various areas within the agency, starting as a Graphic Designer for social media, creating and adapting key visuals (KVs) for this format, and delving a bit into Motion Design and video editing for TikTok/Instagram. Additionally, I handled performance-related tasks, producing creatives for advertisements for various clients in both static and video formats. Finally, I also had the opportunity to format rich materials for both external clients and marketing, participating in the entire creative process of e-books, including creating ads and cards for online promotion.
I primarily worked on creating social media cards, designing layouts for live streams and banners for websites, formatting digital materials, creating visual identities for online events, editing videos, and doing motion design for social media.
I worked as the sole designer at the company, involved in creating pieces for social media, designing visual identities and internal marketing projects, creating ads and website layouts, print media, and designing visual identities for events.
Additionally, I was responsible for training interns and directing topics and projects.
Education
I had all kinds of experiences as a student, such as participating in the Academic Directory, initiating the project of a Junior Enterprise, and taking part in Extension Projects.
One of the Extension Projects in which I worked as a volunteer monitor is "Conexões em Rede," which was awarded for its methodology in the Citizen Engagement Award by Unifacs.
The project promoted the education of young people in vulnerable situations at a public school in the city of Lauro de Freitas. By bringing these students to the university space, classes in Communication, Mathematics, English, and Writing were offered. During my time as a volunteer, I was responsible for structuring the English classes.