Fernanda Mafra

Conceptualizing and executing diverse assets across various merchandising channels and customer touchpoints. My role involves crafting on-site banners, instructional tools, and email campaigns. Actively engaging in critiques with key stakeholders, I foster positive responses and constructive thinking throughout the creative process.

Influencing seasonal creative strategy through research and a keen understanding of external design trends, I maintain a tight alignment with stakeholders to ensure a profound understanding of overarching priorities and goals. This enables me to produce creative assets that effectively support the business needs.

As our creative process expands globally, I serve as a thought partner in refining our approach. This involves streamlining the brief process and establishing creative standards to enhance our overall efficiency and impact. While tackling problems of moderate scope, I exercise judgment within defined parameters, applying standard approaches to problem-solving. This ensures a seamless integration of creativity and strategic thinking in the pursuit of business objectives.

I collaborated with the team on UI Design, actively contributing to the creation and maintenance of graphics for our websites. My responsibilities also extended to Graphic Design, where I crafted visually appealing assets for adverts, ebooks, infographics, banners, and email marketing. Additionally, I played a key role in supporting PR campaigns by providing impactful imagery for webpages and infographics.

My duties included the creation of insightful microcontent and managing social media presence, ensuring a cohesive and engaging brand narrative across platforms. Notably, I served as the main designer for a comprehensive rebranding project, overseeing UI Design, Graphic Design, and the development of microcontent to successfully revitalize and unify our brand identity.

Creating and maintaining UI animations for product enhancement. Collaborating seamlessly with agencies, I played a pivotal role in implementing a successful rebrand project. Notably, I achieved a remarkable 13% growth in digital presence within just six months. As the main designer, I led both organic and paid social media initiatives.

Leading social media strategy and implementation, I ensure a cohesive online presence. I contribute to advertising efforts through photography and videography, capturing compelling visuals. Additionally, I handle website photography, ensuring a visually engaging online experience. Serving as the art director, I provide creative direction for main product campaigns, ensuring a unified and impactful brand message.

I was responsible for planning, briefing, designing, and delivering diverse pieces for both internal and external communications. This included tasks such as Video Production, Motion Graphics, and In-Store Activation, covering both print (FSDU, Shelf Talkers) and digital (Digital Towers, Till Screens) mediums, as well as Photography and more.

Consistently sought innovative ways to engage audiences across various brands, I generated assets for four FMCG brands, each with active social content plans on a near-daily basis. This involved close collaboration with Owens DDB and clients to ensure timely delivery and efficient approvals.

Furthermore, I led various still and film shoots to produce product-related content, interviews, and event footage. Notably, I orchestrated a shoot for broadcast sponsorship stings, overseeing concept generation, shoot management, and editing.