UTPL - Personas
UTPL is a higher level university that promotes its services through social networks since it offers a distance modality, where the main means of promotion is social networks. To do this, research has been carried out with first-cycle students (with surveys and interviews) on how to search for information and what their pains are.
As a result, the following types of people arise:
Reviews
1 review
Hey Dario,
This is a really well-crafted submission. The personas feel thoughtful, realistic and clearly grounded in research rather than assumptions.
I especially liked how you connected insights from surveys and interviews into a clear narrative before arriving at the personas, it makes the outcome feel credible and purposeful.
Overall, this shows strong research thinking, clarity of storytelling and good attention to detail. Nicely done.
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