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I chose Calendbook for my heuristic analysis because I would really like to have my first internship there. Since it’s a small start-up, I think a heuristic analysis could be useful for them. Calendbook is a website where users need to complete tasks quickly, and when it’s used often, even small usability problems can make users feel frustrated. This analysis gives the company helpful feedback to make the product easier to use. Each problem is linked to a heuristic and offers a simple suggestion on how to fix it. This can help Calendbook make small changes that create a smoother experience for users. It also shows I understand their product and can apply what I’ve learned so far.

I have always worked in restaurants and now I am learning to become an UX designer all alone with only my computer and a dining table that I use as an "office', so a small start up company would be a good choice to make my first introduction to heuristic evaluations for.

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4 reviews


great job!


Milou, this is a great start. I appreciate your initiative in choosing a small start-up for your heuristic analysis, which shows real motivation to apply your UX skills in a practical setting.

Your reasoning is clear and honest, highlighting your eagerness to learn and contribute. I like that you connected your personal journey with the project it adds authenticity and shows commitment to growing as a designer.

Focusing on how your analysis can provide actionable insights for the company will make your work even stronger and demonstrate the value you bring.

Thank you for your feedback, Hamad!

Milou, I love how you tied your personal journey into this analysis, and adding a bit more on why this company fits a heuristic evaluation would make it even stronger, but overall you did a great job showing initiative and self-awareness!

Thank you for your feedback! I took your advice and added the reason why I choose this company :) Thanks for taking the time to review my project.

Hey Milou,

I’ve had the opportunity to review your submission and wanted to share some feedback:

I like how you connected your personal journey with your choice of company, it makes the analysis feel more authentic and relatable. Framing this as both a learning exercise and a step toward your career goals shows great self-awareness.

One way to strengthen it further could be to highlight why this company is a good candidate for a heuristic evaluation specifically. That would make your analysis not only personal but also strategically aligned.

Great effort overall, keep up the fantastic work and I’m excited to see what you create next. Best of luck! 😊

Hi Deeksha, Thank you so much for your feedback! I appreciate you took the time to look at my project and leave a comment. I can't wait to show my next project :)

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