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I tried to revamp the color system of my favorite productivity tool capacities. In my opinion the blue they are using right is a bit too modest and is too connected to hyperlinks etc. They brand their "believer" subscription plan with a rich and bold orange, which I now use as the primary color. This aims for a more interesting color palette in the UI, but also creates better recognition of the brand with the believer plan and aims for a better conversion of the plan (capacities believer = the true capacities experience)

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Figma

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4 reviews


Thanks for the sub, Max! You did a great job here. What I would love you to think about is a few things:

  • what made you pick those colors? link a feeling with the color! Sell your point
  • how would this fit in the design? maybe in your mind is everything so clear, but for the ones you present is in the dark! Try to give us some examples!

I would love to see more of your subs.

Great Vibes,

Cristian


The effort to refresh the color system by aligning it with the brand's premium plan is well thought. I like how clean and minimalistic your presentation is.

I will directly tell you what I missed the most: WCAG part and actual examples.

I think, including a detailed WCAG evaluation is crucial, especially to confirm that the new color scheme meets accessibility standards. It’s important to test and document which contrast ratios and color combinations meet the required levels, I'm sure you did, but I'd love to see a bit more on that regard.

Additionally, showcasing specific use cases where the new color palette improves user experience would strengthen your presenation. For instance, you could illustrate how the new colors work in key UI components like buttons, alerts, and navigation, and compare them to the old palette. This would provide concrete evidence of the improvements and help validate the decision to switch to the new color scheme.

P.s. it's always good to add closing slide to your presentation! keep up the good work!


The colors work well together. On thing to consider:

The contrast of Primary Accent on top of Primary doesn't seem to be on AAA level, please check again.


The color system is definitely impressive, but I believe you have even more groundbreaking projects to showcase. I'm really looking forward to seeing what you come up with next. Keep up the fantastic work—your creativity and innovation never cease to amaze!


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