404

In the beginning, I wanted to play with the wording for a 404 page to create a sense of humor, such as "It looks like you are lost?" However, considering it's for a Fintech business, which typically requires a credible mood, and users who land on a 404 page (possibly due to user error or because we deleted the page) may have come to the site to perform financial transactions, their mood might not be great for humorous wording.

Therefore, I think a clear message explaining what happened without blaming them, such as "Sorry, we can’t find that page," would be more appropriate for this context.

However, I still want to include a touch of humor by using an illustration of a desert (which signifies being lost) to help them understand quickly.

• For the wording, I intend not to include “404” because this is technical jargon that users might not understand.

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Apart from the wording, I have added navigation by categories on this page to help users possibly find what they are looking for. This is because the 404 page might occur due to user error or because we deleted the page but user's intention in visiting the site remains the same. Therefore, we need a way to help them recover beyond just returning to the homepage.