Brown

Brown is often seen as grounded, rugged, and solid, much like the earth. It's frequently used in marketing and branding to inspire confidence, support, and comfort in users, with examples including Hershey's, Nescafé, M&M's, and Gloria Jean's Coffee.

Despite its positive associations, brown can also evoke negative connotations, such as outdatedness, poverty, plainness, and isolation. Studies have shown that brown is one of the least favorite colors across all genders. Because it symbolizes the earth, brown is often linked to nature, autumn, melancholy, and even death.

The symbolism of brown can be highly individual. Some may find brown warm and comforting due to personal associations, while others might view it as lonely, drab, or sad. Its connection to the earth can evoke feelings of stability and reliability, but it can also be perceived as dull or uninviting.^[1]