"We are as colorful as our diverse and eccentric community of riders and drivers" are the exact words Lyft uses to describe the color palette on their brand guideline page.^[1] Lyft is one of the biggest ride-sharing companies in the world, and their brand palette is a direct contrast to their biggest rival, Uber.

Electric pink is their primary color, and the palette is one of excitement, vibrancy, and friendliness. Besides, it's a remarkably bold color that creates a sense of inspiration, renewal, and joy.