Google's logo is one of the most recognizable logos in the world. The original 1998 logo changed very little in the first 17 years. In 2015, graphic designer Ruth Kedar introduced a new Google logo that looked sleeker, younger, and more stylish.[1]
Google uses 3 primary colors as its brand colors:
- Red symbolizes excitement and energy
- Blue radiates trust and security
- Yellow feels cheerful and optimistic
There's also green, which Google added to show that they don't always follow the rules. Overall, it's a very happy color palette that promises a fun and easy experience.
References
- The Fascinating History Of The Google Logo Design - 2023 | Inkbot Design