Prototyping is a crucial stage in the service design process that involves creating a mockup, simulation, or model of the service. Service designers use prototypes to test various aspects of the service before launching it to customers. Prototyping helps designers identify and fix any flaws in the service or product, improve usability, and ensure customer satisfaction.

During the prototyping stage, designers create a physical or digital prototype of the service. This can be tested and refined based on feedback from users. Designers then use the feedback to refine the prototype to make it more user-friendly, efficient, and effective.

Prototyping can involve a range of methods, from creating storyboards to digital simulations and physical mockups. The choice of method depends on the nature of the service or product being designed and the goals of the designers.^[1]