Working with a recruiter

If you don’t have direct access to participants who are representative of your target audience, you can consider working with a participant recruiter agency. These agencies can come in handy when you are pressed for time but bear in mind that they can be considerably expensive.

When hiring a recruitment agency, make sure you provide adequate details that cover:

• The number of participants you need
• The proposed venue, date, and time of the test
• The duration of the session
• Incentives for the participants, if any
• Any special criteria that participants must fulfill