Conversation mining involves mining or digging into conversations that your users are having about your product.^[1] These conversations usually happen in the form of reviews, social media posts (such as tweets), group posts, or comments, all within the digital arena.

These conversations can give you valuable insights about:

• How your users feel about your product
• What they like about your product
• What they dislike about your product
• What they’d like to change about your product

Keeping that in mind, conversation mining can be a great tool to optimize your UX copy and effectively attain your UX writing goals.