The need for social relatedness reflects the human desire to be connected to others and be a group member. It benefits our mental health, boosts self-esteem, and eases stress, anxiety, and depression. Game elements like communities and teammates allow users to develop these close relationships. A meaningful story that inspires users to work together toward a shared goal can also foster the feeling of companionship.

Chats, reactions, and comments on Instagram or TikTok give users a feeling of belonging to a group of like-minded people. This provides emotional support, which is especially crucial during tough times. Keep in mind that social media communication isn't a substitute for face-to-face contact. In case of excessive usage, it can even lead to increased loneliness.^[1]