Balancing complex elements with simple ones is an excellent way to add visual weight contrast to a composition. For example, a large image is heavy and stands out due to its size.^[1] White space and contrast immediately direct viewers’ attention to the subject. Pairing it with lighter text balances the composition without overpowering the image. 

In turn, a busier composition with lighter elements is still balanced, but the main image won’t stand out as much and the overall impression is much busier.