After you have the list of interview questions that address all of your research questions, the next step is to organize them. The goal is to make the conversation flow naturally, so the question order and grouping will depend on the subject. For example, if the experience has set phases (such as discover, choose, purchase, use, and review), you may want to align your questions to these phases.

Here you'll also want to add some warm-up questions. These are simple open-ended questions that help you make participants feel at ease and build rapport. These questions shouldn't require too much thought and should be easy to answer — for example, "What is your current role?"

Leave questions that need reflection for later. For example, "If there's one thing you could change in this app, what would it be?" Asking such questions early will overwhelm users, and you might risk getting stereotypical responses.