Color palettes of famous brands

Reds and yellows are incredibly stimulating, vibrant, and bold colors. These colors can increase your metabolism and appetite. They are also strongly associated with one of the most popular fast-food chains, McDonald's. Burger King uses similar hues to achieve the same effect.^[1]

While these colors can make your customers feel hungry and crave your food, it can be a challenge for your brand to stand out. To address this, consider incorporating other accent colors and put thought into the brand name and logo design. For example, at Wendy's, they've managed to use the unappetizing blue, but it looks great and memorable.

If you are designing branding materials or a website for a healthy restaurant chain or for organic food delivery, it's best to avoid these colors as they may be associated with fast food, which isn't indicative of the quality of food.