Color palettes in pop culture

Apple's early iPod commercials with dark silhouettes dancing to a tune against colorful backgrounds were not just about selling a portable music player — they were selling an experience, a lifestyle.^[1]

People got attached to the iPod on an emotional level, and colors from these commercials became a trend. Lime green, Barbie doll pink, cyan blue, and bright yellow crawled into many iconic movies and TV shows like Mean Girls, Skins, and Family Guy. Not to mention the rise in popularity of colored skinny jeans and Crocs observed at that time. Nowadays, the flashy colors of the early 2000s look outdated and create a retro feeling instead of being trendy and refreshing.^[1]

While selecting the color palette for your website or app, don't just focus on trendy colors. What may seem up-to-date today will feel like a fad in a few years.