Appeal to your audience

Different people have different reactions to colors, so understanding your audience can help you choose colors that appeal to them. For instance, if your users are adventurous and energetic, vibrant colors might resonate well. If your audience values calmness and relaxation, soothing and earthy colors could be more appealing.

Considering your users’ personalities ensures that your brand colors connect with them on an emotional level, making your brand feel more relatable and inviting. This connection can increase brand loyalty and make your brand more memorable to the people you want to reach.

Sometimes, sticking to traditional expectations and associations with colors can be the right and safe choice, especially if it aligns with the broader perceptions of your target audience.