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Co-creation workshop definition

Co-creation workshop definition Bad Practice
Co-creation workshop definition Best Practice

Co-creation workshops are structured sessions that bring together stakeholders, such as customers, employees, and other relevant parties, to ideate and problem-solve for a particular product or service. These workshops use various activities to facilitate idea generation, collaboration, and consensus building, such as brainstorming, group discussions, prototyping, role-playing, and visualization. Facilitators usually conduct and oversee every workshop.

For instance, a bank may want to enhance customer satisfaction. To achieve this, it could organize a collaborative workshop with customers, bank employees, and service designers. At the workshop, groups of participants would brainstorm ideas with the assistance of a facilitator. They would discuss the challenges that customers face when using the bank's services and brainstorm solutions to make things easier. Then, they would test their ideas and refine them based on feedback from the group. Ultimately, this would lead to actionable solutions that align with the bank's goal of improving customer satisfaction.

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