Defining purpose and culture

The factor that sets apart a design workshop from all other types of gatherings and meetings is its clearly-defined purpose or goal. Outline the goal at the very beginning of the workshop and make sure all attendees understand it clearly and openly.

It is also important to explain the culture of the workshop — i.e., the way in which the attendees will contribute to the proceedings both individually and as a group. What are your expectations of your attendees? Let them know in no uncertain terms.

Some examples of workshop culture include:

• Not interrupting attendees while they speak
• Being inquisitive and asking questions when something is not clear
• Keeping an open mind toward all opinions
• Sharing your insights openly

Defining your workshop culture will ensure that your session is focused and aligned.