Create participant buy-in

Articulating a statement of purpose early on helps create participant buy-in. Buy-in refers to the motivation to actively support and participate in the workshop. To be internally motivated, participants need to understand what they are doing and why.

Let's imagine two workshop participants. One is attending because the event appeared in their schedule, and they couldn't refuse. The other understands what problem the workshop is aiming to solve and how doing so will benefit the product. In this situation, the second participant will be able to contribute much more meaningfully to the discussion.

As a workshop facilitator, you're responsible not only for what the participants do but also for how they feel. A well-defined yet straightforward statement of purpose will help you inspire the group and prepare them to take action.^[1]