What is user delight?

User delight is when a product or service goes beyond meeting basic needs and provides a positive, unexpected, and memorable experience. For instance, when using a food delivery app, user delight could be achieved not just by delivering the correct order on time (functional), but also through extra features like real-time tracking, personalized food recommendations, or a surprise discount code for their favorite cuisine (enjoyable and memorable). Designing such experiences requires a deep understanding of user needs, strategic design, and attention to detail.