Behavioral delight

According to Don Norman’s theory of user delight, there are 3 levels of emotional processing — visceral, behavioral, and reflective.^[1] Behavioral delight is about how well a product works for users. It focuses on usability and practical aspects. This includes how easily users can complete tasks, how fast they achieve their goals, and how few errors they make. For example, a food delivery app that lets you quickly find an open restaurant near you and place an order without too many steps creates behavioral delight.

To create behavioral delight:

• Make sure your product is straightforward and easy to use.
• Design it so both new and experienced users can use it without much effort.
• Test how quickly users can perform tasks and reduce any steps that are redundant or cause mistakes.