Anchoring bias

Anchoring bias refers to the tendency for users to rely heavily on the first piece of information they see when making decisions. This initial information sets the "anchor" and all subsequent decisions are influenced by this anchor. For example, if users first see a premium product priced at $100 on a website, they might anchor to this price. When they later see a similar product for $70, they may perceive it as significantly cheaper and a good deal, even if, objectively, it's still expensive.

This can influence their purchasing decisions and how they perceive the value of products. The same applies to information and CTAs that they come across first on a website or app — they are likely to give more weightage to this initial information and make their decisions based on it.