Practice leadership involves overseeing the overall approach and standards within a design organization or team. This includes setting the strategic direction, establishing methodologies, and building a culture of creativity and innovation within the team.

Such design leaders guide the team in adhering to best practices, promoting collaboration, and driving innovation. They provide mentorship, support professional development, and ensure that the practice stays aligned with industry trends and emerging technologies. Leading the practice also involves advocating for design's value and impact within the organization and beyond.