Stages of UX maturity

Understanding UX maturity is crucial for developing a robust UX culture within an organization. The UX maturity model acts as a diagnostic tool, helping to pinpoint where a company stands in its UX journey and guiding its progress through distinct stages.

These are the stages of UX maturity:

• Absent: UX isn't recognized or considered.
• Limited: Sporadic UX efforts occur without strategic importance.
• Emergent: Initial, inconsistent attempts at UX are made, showing potential yet lacking efficiency.
• Structured: There’s a method to UX efforts across the organization, though effectiveness varies.
• Integrated: UX is a critical, well-executed aspect of projects throughout the organization.
• User-driven: The organization excels in UX, leading to superior user-centric outcomes.

Each stage reflects an organization’s evolving commitment to UX as it moves from undervaluing user experience to making it a cornerstone of its strategy.