Define the gaps in UX culture

To kickstart the growth of UX culture and maturity within an organization, the initial step is to pinpoint gaps in the existing UX culture. This process involves a critical evaluation of areas lacking robust UX practices.

Primary challenges often seen include:

• Limited UX knowledge and training among team members
• Process-oriented difficulties such as ineffective UX methods, disorganized teams, and lack of routine UX practices
• Sporadic use of UX principles, focused only on certain projects or under certain conditions
• Leadership that does not fully support UX efforts, which can lead to unclear responsibilities, misaligned success metrics, and development processes that skip crucial UX steps like discovery research or iterative design

Evaluating the organization’s overall approach to UX, across all products and teams, provides a clearer picture of its UX maturity and highlights areas for strategic enhancement.