Lead time per project

Lead time measures the total time taken from the moment a design project is initiated until it's completed and delivered to the client.^[1]

This includes all stages — conceptualizing, creating drafts, receiving feedback, revising, and finalizing the design. Reducing lead time not only boosts productivity but also enhances client satisfaction, as clients appreciate receiving finished products faster.

Measuring your lead time can help your team manage your workflows more effectively. For instance, if a particular project takes longer than expected, analyzing the lead time can help identify which stages caused delays — perhaps the revision process took too long, or initial concepts needed more clarity. This lets you pinpoint areas for improvement, streamline their processes, and reduce the time it takes to deliver high-quality designs.