Design satisfaction

Just like you assess end user satisfaction to gauge design quality, measuring client satisfaction with your work is equally important. Here are some methods to do so:

• NPS: The Net Promoter Score (NPS) is simple survey asks clients how likely they are to recommend your company to a friend or colleague. The responses categorize clients into three groups: Promoters, Passives, and Detractors. Your NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
• CSAT: The Customer Satisfaction Score (CSAT), which directly asks clients how satisfied they were with their experience, using a rating scale.
• CES: The Customer Effort Score (CES) measures how easy clients found their experience, with the idea that smoother experiences lead to higher satisfaction.
• Custom surveys: Beyond standard metrics, you can design your own surveys tailored to specific aspects of your service or client experience, allowing for more targeted feedback and improvement areas.^[1]