Invite team members to the process

Including team members in the design process enhances collaboration and introduces new perspectives, especially from those outside design roles. Here are two activities you can introduce to your team for engagement:

• Team polls: Functional decisions should be based on user needs and the design team's expertise, but involving the wider team in visual decisions can enrich the design work. For example, team polls on choosing color schemes or typography styles can help determine visuals and also align designs with user preferences and engage the team.
• Feedback on subjective design issues: Asking your team about the emotional impact of an image or the intuitiveness of a layout won't compromise user-centricity. Instead, it makes team members feel valued, emphasizing that the creative process is a shared journey.

By adopting these practices, you can ensure projects not only meet user needs but also draw on the diverse insights of their teams.