Produce a minimum viable product

A minimum viable product (MVP) is a simplified version of a product or service that includes only its essential features. The purpose of an MVP in service design is to minimize the time, effort, and resources invested in building a full-scale product or service before understanding its viability in the market.

Use an MVP when you want to:

• Test assumptions: When there are assumptions or hypotheses about user needs, preferences, or the problem being solved, an MVP can help validate or invalidate these assumptions based on real user feedback.
• Manage risk: By starting with an MVP, you can mitigate the risk of investing significant resources in a full-scale product or service that may not meet user expectations or fail to generate sufficient market demand.
• Time market entry: MVPs can help launch products or services quickly, securing you an early presence in the market and a head start over competitors.^[1]