Participants

Selecting the right participants is important to ensure that the workshop benefits from diverse perspectives and expertise, leading to more effective problem-solving and innovative outcomes.

When selecting participants, consider the following factors:

• Key stakeholder involvement: Involve individuals with a direct interest or influence in the project or topic. For example, if you are designing a new website for an e-commerce company, key stakeholders could include representatives from marketing, design, development, and customer service teams. Their expertise and perspectives are crucial for successful outcomes.
• Expanded involvement: Go beyond the core project team and invite individuals from different parts of the organization. For instance, include employees from finance, operations, or HR departments who may offer unique insights or be impacted by the outcomes. Their diverse perspectives can lead to more innovative solutions.
• Customer involvement: Include customers or end-users in the co-creative workshop. Their feedback and ideas can provide valuable insights that lead to a more customer-centric design.
• B2B opportunities: Explore opportunities for co-creation in business-to-business (B2B) settings. For example, key stakeholders from partner companies, such as logistics providers, payment gateway providers, or suppliers of the e-commerce company. By involving these stakeholders in the workshop, the company can ensure that the new website is designed to meet the needs of all parties involved in the B2B relationships, resulting in a more efficient and effective service.^[1]