Key partners

Key partners include other businesses or entities that a company needs to collaborate with to operate effectively and achieve its goals. For example, a restaurant’s key partners might include food suppliers, equipment vendors, and marketing agencies. By collaborating with these partners, the restaurant can ensure a steady supply of quality ingredients, maintain its equipment, and promote its brand to customers.

To identify key partners, make use of system maps and service blueprints. System maps can show the relationships between a company and its external stakeholders, including potential key partners. Service blueprints can provide more detailed information on the involvement of external stakeholders in the company's service delivery process.