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Defining product specifications

A product specification is a detailed document that defines what a product is, what it must do, and how it should perform. It translates the initial idea into clear, measurable requirements that guide all teams involved in development. Unlike vision statements or strategic plans, specifications describe the concrete details that make a product functional, usable, and consistent. They often include requirements, features, materials, and performance criteria that ensure the final result meets both business goals and user expectations.

A strong product specification serves as a blueprint for everyone working on the product. It tells designers how it should look and behave, developers how it should work, and testers what to measure against. Whether applied to digital tools, physical devices, or services, a specification ensures that everyone shares the same understanding of what needs to be built. By aligning intent and execution, it becomes one of the most reliable instruments for turning abstract goals into practical outcomes.

Pro Tip: Always define what the product must do and how it will be measured before discussing why it matters.

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