Your vision statement should be short but powerful, typically one or two sentences that inspire action and guide decisions. While keeping it brief is good, making an impact is essential. Your vision must connect emotionally with your team and stakeholders.

Start by answering key questions:

• Who are your users?
• What value will your product deliver?
• How will it change their lives or work?
• What makes your approach different?

Capture these insights in a draft, then refine it through several versions, getting feedback from your team and stakeholders.

Netflix shows how visions can evolve. They began with "To become the best global entertainment distribution service," which was later simplified to "To entertain the world." This change reflects their expanded goals and clearer understanding of their value as they grew from a DVD rental service to a global streaming platform.^[1]