Reward schedules

Gamification uses different reward schedules to keep users engaged. Here's a look at the 4 main types:

• Continuous rewards: Every time users do the desired action, they get a reward. It's automatic. For example, getting points every time users log into a learning app. The pitfall of this approach is that it can become ineffective because it feels routine and less rewarding over time.
• Fixed ratio rewards: Users get a reward after a set number of actions. For instance, earning a badge every 5th time they perform an action, like completing a lesson. The advantage is that it can motivate users to reach the next milestone. However, it can become predictable and less exciting over time.
• Fixed interval rewards: The reward comes after a set period, like a week, regardless of how often users perform the action. This encourages regular engagement over time. But users might lose interest if the interval is too long or the rewards become too predictable.
• Variable rewards: There's no set schedule. Rewards come at random times, making them surprising and exciting. For example, receiving surprise rewards for random actions like sharing a lesson or commenting on a forum. The advantage is that it keeps users excited and curious, tapping into their natural love for surprises.