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Devise activity loops

Devise activity loops Bad Practice
Devise activity loops Best Practice

The next step involves creating repetitive, motivating structures within your gamified system. There are two main types of activity loops:

  • Engagement loops: These focus on individual user actions. They start with a motivator, like earning points, leading to an action, such as completing a task. This action generates feedback, like seeing points earned, which then motivates further actions, creating a continuous loop of motivation and feedback.
  • Progression loops: These operate at a broader level. They guide users through a series of challenges, from easy to hard, helping them progress from novice to master. These loops ensure users have a clear path of advancement, keeping them engaged over the long term.

Rewarding users for completing the same task over and over may work at first, but it loses effectiveness as the experience becomes predictable and repetitive. Without a sense of growth or challenge, users may lose interest. That’s why combining engagement and progression loops is key to creating a gamified system that keeps users motivated and invested.

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